Part 2 on Diversifying your ecommerce Business

This is Part 2 of a post on Diversification, make sure to look at part 1.

Strategies for Implementing Business Diversification

There are a number of strategies that businesses can use to diversify their operations. Some of the most common include:

1. Entering new markets: This strategy involves expanding into new geographical markets or entering new customer segments. Doing so can help to mitigate the risk associated with relying on a single market or customer base.

2. Developing new products and services: Another way to diversify is to develop new products or services that appeal to different customer groups or address different needs. This can help to reduce the impact of economic cycles on your business and insulate against changes in consumer tastes.

3. Acquiring other businesses: A third option is to grow through acquisition, by purchasing other businesses that complement your own operations. This can instantly give you a presence in new markets or allow you to add new product lines or services.

4. Investing in different types of assets: Finally, businesses can also diversify their investments, by putting money into different types of assets such as real estate, bonds, or stocks. This can provide some protection against fluctuations in any one asset class.

Each of these strategies has its own advantages and disadvantages, and there is no one-size-fits-all approach to business diversification. The key is to carefully consider your options and choose the approach that makes the most sense for your company in light of its unique circumstances.

Best Practices for Measuring Your Success

There’s no one-size-fits-all answer to the question of how often you should measure your business’s success. The frequency with which you check in on your progress will depend on factors like the nature of your business, the size of your team, and the complexity of your operations. However, there are some best practices that all businesses should follow when it comes to measuring their success.

First, set clear goals and objectives for what you want to achieve. Without a destination in mind, it’ll be difficult to know if you’re making progress. Once you have a goal in mind, break it down into smaller milestones that you can track over time. This will help you see whether you’re on track to reach your ultimate goal.

Second, establish Key Performance Indicators (KPIs) that will help you gauge your progress towards your goals. KPIs should be specific, measurable, attainable, relevant, and time-bound. Choose KPIs that are aligned with your business goals and that will give you insight into whether you’re making headway or not.

Third, create a system for tracking and reporting on your KPIs. This could be as simple as setting up a spreadsheet or using software designed specifically for tracking KPIs. Whichever method you choose, make sure it’s something that’s easy to use and that everyone on your team can access.

Finally, review your KPIs regularly and adjust course if necessary. The whole point of


Diversification is a powerful tool for businesses of all shapes and sizes. It can help you to stay competitive in an otherwise crowded market, by allowing you to tap into new revenue streams, expand your customer base, build stronger relationships with suppliers and partners, and more. By taking the time to diversify your operations, it’s possible to create a robust business that will stand the test of time regardless of what is happening in the wider economy. Now get out there and start diversifying!